I help businesses and decision-makers to enable innovation, create and deliver meaningful product & service experiences, define their ideal futures, transform their organisations and develop sustainable design capability through a process of design research, strategic design and design thinking.
An experienced practitioner and design leader, I've been working in design for digital products & services since the nascent days of the web, delivering countless projects for a huge number of clients spanning a range of industries across the UK and Australia.
I provide strategic design, research and design leadership services following a tried and tested approach in alignment with Design Thinking principles and processes.
Whether it’s to deliver an exciting new product or service experience, or to completely transform the way you do business, I’ll help you to explore and define your ideal future and develop a robust, pragmatic digital strategy, tailored to meet your specific goals and objectives within the unique context of your business, maximising your assets and the latest technology trends in order to help you engage appropriately and successfully with your customers and teams.
Great strategies, services and product designs always start with a deep understanding of your business, it’s customers and the problems to be solved. I’m well versed in workshop facilitation and the application of qualitative and quantitative research techniques to undertake generative and/or evaluative research as necessary, challenging assumptions, building empathy and discovering actionable insights and recommendations.
I’ll partner closely with you to co-design, prototype, test and refine appropriate digital products & services that solve for the complex challenges that you, your organisation and your customers face, ensuring solutions are desirable, viable and feasible to maximise their impact, value and sustainability.
As consumer expectations regarding simple, delightful products and services continues to rise, the appreciation and demand for good design is greater than ever. Businesses are increasingly looking to build in-house teams but can struggle to foster the culture, structure and processes required to allow them to deliver significant value. I’ll help you to accelerate the establishment of high-performing design team within your organisation through leadership, consultancy, training and capability building.
I help organisations and decision-makers to uncover the ideal future for their business, their customers and the planet by translating research insights into actionable plans and meaningful solutions and experiences.
I have vast experience in assisting clients to conceive, create, test and improve digital products and services, from design research and concept sketching in co-design workshops through to wireframes, high-fidelity designs and prototype testing.
Successful workshop planning and facilitation is an art form that takes craft and experience. I've helped countless clients to run successful research, co-design and design sprint workshops that maximise value and outcomes.
I help organisations to establish and build design teams, develop creative cultures and put in place the structures, rituals and principles necessary to accelerate the formation of a sustainable, high-performing design team.
I've built, nurtured, inspired and led high-performing, self-managing, experiment-led design teams that solve genuine customer problems across both agency and corporate environments. I love to help teams flourish and unlock their full potential.
Strategic design defines an approach to solving complex problems by investigating and understanding the root cause, gathering insights to help define or re-frame the problem and then exploring and testing a range of possible solutions in the pursuit of answers and opportunities for innovation.
I follow a deeply human-centred, collaborative and lean, experimental approach that closely aligns with the Design Council's framework for innovation which "...helps designers and non-designers across the globe tackle some of the most complex social, economic and environmental problems." The framework centres around their famous Double Diamond methodology which describes the process of exploring problems widely and deeply as "divergent thinking" before then taking focused action - "convergent thinking".
The Framework for Innovation double diamond diagram is shown below and you can find out more about this approach and methodology at the Design Council's website.
This is just a few of the wonderful organisations I've had the pleasure to work with. See more on the work page.