I work at the intersection of user needs, business goals and technical reality – identifying opportunities, building teams, and delivering products that create measurable value. These case studies show how strategic design thinking translates to real-world outcomes.
2020
Led UX strategy for Telstra's diversification into energy retail, navigating complex stakeholder landscapes to develop product strategy and phased roadmap for integrating a new vertical into Telstra's existing digital ecosystem.
2019
Led the design of a world-first OCR meter-reading feature for Origin Energy that increased customer self-reads by 4× in its first year, addressing a $2.4M annual cost problem whilst improving customer satisfaction.
2018
Built and scaled the Experience Design practice from inception, leading digital transformation that increased engagement from 14.2% to 31.6% and delivered Australia's #1-rated energy app with a world-first OCR meter-reading workflow.
2016
Led UX strategy and redesign of VCAT's website, transforming a complex platform into an accessible solution that supported equal access to justice, achieving bounce rates down 40%, sessions up 71%, helping 100,000 stressed Victorians annually.
2016
Led UX strategy for City of Yarra's digital transformation, designing future-proof, accessible council websites for Melbourne's most diverse municipality through strategic discovery investment and scalable information architecture.
2015
Led UX strategy for Film Victoria's digital consolidation, combining eight websites into a unified platform positioning Victoria as a world-class film destination. Bounce rates down 14%, sessions up 76%, leading to a multi-year strategic partnership.
2013
Led UX strategy consolidating 1,200 pages across nine websites into a trusted digital destination for Australian women's health. Sessions up 227%, users up 127%, foundation for multi-year strategic partnership.
2013
Led UX strategy for Deakin University's groundbreaking student portal serving 60,000 students. Drove product vision for intelligent, context-aware platform that became widely praised as a leading innovative solution amongst Australian universities.