About me

I help businesses and decision-makers to enable innovation, create and deliver meaningful product & service experiences, define their ideal futures, transform their organisations and develop sustainable design capability through a process of design research, strategic design and design thinking.

An experienced practitioner and design leader, I've been working in design for digital products & services since the nascent days of the web, delivering countless projects for a huge number of clients spanning a range of industries across the UK and Australia.

I love to maximise my combined experience as a practitioner and leader to build, nurture, inspire and lead high-performing, self-managing, experiment-led design teams that solve genuine customer problems and innovate across the entire product development lifecycle, delivering the most positive impact possible for the organisation, it’s people and it’s customers.

A natural, inquisitive problem solver and qualified Industrial Designer, I’ve been applying my skills and interest in human factors, HCI and the relationship between humans and product interfaces to my work in digital design since graduation.

I love to write, speak and teach on the subject of design; I am a regular guest lecturer to the Masters of Interaction Design students at Monash University, speak at conferences such as UX Australia & UX New Zealand and have taught workshops on user centred design principles to teams at a number of organisations.

Previously I was on the XD leadership team at Origin and held the combined roles of CDO and MD for the digital agency (and certified B-Corp) I co-founded and ran for 10 successful years - Thirst Studios - where I led an exceptional team providing world-class services spanning UX, CX & Service Design for a number of high profile clients across a range of digital transformation projects. I stepped away from the business in May 2018 in search of new challenges and to explore alternative creative endeavours.

The Australian Bureau of Statistics
The Alfred Hospital
Beyond Blue
The British Museum
Deakin University
Film Victoria
Origin Energy
The Red Cross
The Women's Hospital
World Vision