About me

I’m a strategic design leader with an extensive depth of knowledge, proven experience and strong commercial acumen acquired through a 20+ year career spanning the UK and Australia.

For the last two years I have held the position of Experience Design Director (Customer Service) for Origin Digital. A role for which I was hired to help build an XD practice from the ground-up and develop a culture of innovation through rapid, lean experimentation.

Prior to joining Origin, I held the combined roles of CDO and MD for the digital agency I co-founded - Thirst Studios. Here, I built, nurtured and lead an exceptional team, providing world-class services spanning UX, CX & service design for high profile clients across a range of digital transformation projects.

I also love to write, speak and teach on the subject of design; I am a guest lecturer to the Masters of Interaction Design students at Monash University, speak at conferences such as UX Australia & UX New Zealand and have taught workshops on user centred design principles to teams at a number of organisations including Beyond Blue, World Vision and Education Services Australia.