I’m a User Experience (UX) designer, usability consultant and interface designer with over 15 years’ experience, working across the UK and Australia. A well-versed User Experience director and design lead, I’m passionate about developing useful, simple, creative, easy-to-use online experiences.


About me

My background is in Industrial Design and I've been applying my skills and interest in human factors, HCI and the relationship between humans and product interfaces to my work in digital design since graduation in 1997.

I'm entirely user-focussed in my approach and am particularly interested in the principles of design thinking and the application of applied consumer psychology in relation to digital products.

For the last seven years I have held the combined roles of User Experience Director and Managing Director at the UX design studio I co-founded - Thirst Studios - providing world-class design solutions for a range of private clients, Government departments and Health organisations across Australia.

Aside from day to day work, I also occasionally write, speak and teach on the subject of UX design techniques and methodologies. I used to play the drums too, but haven't done that much lately. I'm learning to surf instead.


Some clients I've worked with

  • The Australian Bureau of Statistics
  • VCAT
  • Telstra
  • Film Victoria
  • Sensis
  • Computershare
  • Jean Hailes
  • The Alfred Hospital
  • The Royal Women's Hospital
  • NAB
  • Government Victoria
  • EPA Victoria